He recognized the increased importance of executive education at the graduate level and established an executive PhD program at Claremont University in California. He predicted this more than 50 years ago and it has occurred as he predicted. He said that the knowledge worker would become increasingly important due to the demands of technology.

What is the concept of the knowledge worker?ĭrucker coined the term “ knowledge worker” to describe the modern worker whose work was not primarily physical, but mental. He was the only one to make clear a basic truth that few had considered: the purpose of a business, as far as society is concerned, is not to create a profit, but to create a customer, and that it is essential to consider this societal purpose in the construction of any business model. In fact, he maintained that businesses had only two functions: marketing and innovation. They include the concepts of decentralization, outsourcing and the decisive importance of marketing. What were Drucker’s contributions to management?ĭrucker’s contributions to management were many and basic. His death was a sad loss, not to just me, but to millions of others worldwide when he died on 11 November 2005 at the age of 96. His 39 books published while he was alive described what to do to achieve success in thousands of management situations. That is largely why he became known as “ The Man Who Created Management” or “ The Father of Modern Management”.ĭrucker was my PhD professor and later my friend and mentor. He developed the most effective management ideas seen anywhere. He was a genius of the type that appears perhaps once in a hundred years, or even less frequently. Peter Drucker did that in the classroom, as a writer and as a management consultant, to presidents of corporations and countries, non-profits and entrepreneurs all over the world. Effectiveness describes the ability to get things done and to establish and reach planned goals successfully.

Peter drucker look over the shoulder